{"product_id":"midnight-soothing-cleansing-balm-50ml","title":"Midnight Soothing Cleansing Balm 50ml","description":"\u003cp\u003e\u003cstrong\u003e✨(HOUSE OF HUR) Midnight Soothing Cleansing Balm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHouse of Hur Midnight Soothing Cleansing Balm is a hydrating, multi-texture balm designed for sensitive skin. It begins with a sherbet-like solid that melts into a silky oil on your skin, dissolving makeup, sunscreen, and impurities gently yet thoroughly. The formula is enriched with Black Rice Extract, Mexican Chia Seed Extract, and Chestnut Shell Extract to help soothe, hydrate, and support elasticity. \u003c\/p\u003e\n\u003cp\u003eThis balm is packaged in a hygienic grinder that dispenses just the right amount and protects the formula from contamination. It rinses off cleanly after emulsification (adding water to transform it into a milky texture) without leaving greasy residue or tightness, making it ideal for nightly cleansing routines.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✨Product Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003cbr\u003eHOUSE OF HUR Midnight Soothing Cleansing Balm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapacity and Unit Price by Capacity\u003c\/strong\u003e\u003cbr\u003e50 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwist the grinder clockwise to dispense a small amount of balm.\u003c\/li\u003e\n\u003cli\u003eMassage over dry face in gentle circular motions until it melts and dissolves makeup.\u003c\/li\u003e\n\u003cli\u003eAdd a splash of water to emulsify (turns into creamy milk), then rinse off thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAll Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaprylic\/Capric Triglyceride, C13-15 Alkane, PEG-20 Glyceryl Triisostearate, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Synthetic Wax, Silica Dimethyl Silylate, Polysorbate 85, Oryza Sativa Extract, Salvia Hispanica Seed Extract, Castanea Crenata Shell Extract, Dipropylene Glycol, 1,2-Hexanediol, Trihydroxystearin, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Water, Butylene Glycol, Iron Oxides CI 77499\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecautions for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eConsult a specialist if red spots, swelling, itching, or irritation occur during use or if exposed areas exhibit these symptoms due to direct sunlight after use.\u003c\/li\u003e\n\u003cli\u003eAvoid use on wounded areas.\u003c\/li\u003e\n\u003cli\u003eStorage and handling precautions:\u003cbr\u003ea) Keep out of reach of children.\u003cbr\u003eb) Store away from direct sunlight.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eFunctional Cosmetic Status\u003c\/strong\u003e\u003cbr\u003eNot applicable (sunscreen, whitening, wrinkle improvement functionality exempt as this is a rinse-off product with short contact time)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-cke-saved-src=\"https:\/\/focdn.gcdn.samsungsdscloud.com\/images\/namo\/2026\/01\/19\/ck20260119094439A812801B001.png\" src=\"https:\/\/focdn.gcdn.samsungsdscloud.com\/images\/namo\/2026\/01\/19\/ck20260119094439A812801B001.png\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOUSE OF HUR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare Meets Makeup - A Community Celebrating Natural Beauty\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🏠 \u003cstrong\u003eWhat is the meaning of \"House of Hur\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \"House\" represents the HURFRIENDS community -\u003cbr\u003ea space to welcome, connect with and support all individuals who love skincare and makeup.\u003cbr\u003e\"Hur\" combines our founder's family name and \"Her\", symbolizing femininity.\u003cbr\u003eBy connecting with all HURFRIENDS globally, we are poised to share our unique identity with the world.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e💫 \u003cstrong\u003eBrand Philosophy - Building a Community that Celebrates Individuality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHouse of Hur is dedicated to building a community that celebrates individuality.\u003cbr\u003eBy engaging with our HURFRIENDS in every aspect—from product design to global expansion—\u003cbr\u003ewe create a space where everyone feels valued and empowered.\u003cbr\u003eOur skincare and makeup support self-expression,\u003cbr\u003ehelping individuals embrace their inner beauty with confidence.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e👩💼 \u003cstrong\u003eFounder Sunny Dahye - Mega Influencer with Strong Philosophy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHouse of Hur is co-created by Sunny Dahye, a Korean influencer who was raised in Bali, Indonesia,\u003cbr\u003ewith 2.44 million YouTube subscribers.\u003cbr\u003eShe uses her expertise and experience in the beauty industry in both Korea and Indonesia\u003cbr\u003ewhen developing the brand's products.\u003cbr\u003eWith a strong brand philosophy, she actively participates as a creative director.\u003cbr\u003eAn indie beauty brand like 'the rising sun of Southeast Asia',\u003cbr\u003eemphasizing natural beauty and helping everyone express their unique beauty and personality.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🏆 \u003cstrong\u003eSignature Product Lineup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeightless Sun Fluid\u003c\/strong\u003e\u003cbr\u003eHouse of Hur's bestselling sunscreen with white-cast free and non-sticky formula,\u003cbr\u003eoffering SPF 50+ PA++++ UV protection and deep hydration for healthy and radiant skin.\u003cbr\u003eContains 26% Jeju yuja extract and 19% pure New Zealand honey extract.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMidnight Soothing Cleansing Balm\u003c\/strong\u003e\u003cbr\u003eA hydrating, multi-texture balm designed for sensitive skin,\u003cbr\u003ebeginning with a sherbet-like solid that melts into a silky oil on your skin,\u003cbr\u003edissolving makeup, sunscreen, and impurities gently yet thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther Key Products\u003c\/strong\u003e\u003cbr\u003e• Tropical Dew Sun Cream - Moisturizing and lightweight application\u003cbr\u003e- Brightening Skin Prep Essence Pad - Forms protective moisture barrier with rice extract\u003cbr\u003e- Clearing Skin Prep Essence Pad - Contains AHA, BHA, PHA, and red beet extract\u003cbr\u003e- Moist Ampoule Blusher - Essence-like lightweight formula, watercolor-like pigmentation\u003cbr\u003e- Glowy Ampoule Tint - Water-based formula, natural dewy glow\u003cbr\u003e- Purifying Cleansing Balm - Contains wild strawberry, cherry fruit, and vitamin tree fruit extract\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌿 \u003cstrong\u003eSustainability and Ethical Values\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCommitted to sustainability, we use ethical practices,\u003cbr\u003ecruelty-free development, and eco-friendly ingredients.\u003cbr\u003eProtecting the environment and pursuing ethical consumption,\u003cbr\u003emore than a beauty brand, House of Hur is redefining K-beauty to be accessible for all.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌏 \u003cstrong\u003eGlobal Growth and Strategic Partnership\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEstablished House of Hur Korea as a joint venture with GOODAY Global in 2022.\u003cbr\u003eCombining GOODAY Global's brand development capabilities with House of Hur's Indonesian infrastructure,\u003cbr\u003eaccelerating global market penetration.\u003cbr\u003eThrough advanced country-specific distribution strategies and solid brand storytelling,\u003cbr\u003ecommunicating with diverse customers and expanding unique identity on the global stage.\u003cbr\u003eAll products are 100% made in Korea, ensuring the highest quality and effectiveness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare Meets Makeup, Blending everyday practicality with a touch of femininity - HOUSE OF HUR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" data-cke-saved-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/Contact_Info_251016.png?v=1760583731\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/Contact_Info_251016.png?v=1760583731\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"HOUSE OF HUR","offers":[{"title":"Default Title","offer_id":46835445923991,"sku":null,"price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/HOUSEOFHUR_MidnightSoothingCleansingBalm50ml.jpg?v=1768975263","url":"https:\/\/shop.amuty.ai\/products\/midnight-soothing-cleansing-balm-50ml","provider":"AMUTY","version":"1.0","type":"link"}