{"product_id":"purifying-cleansing-balm-50ml","title":"Purifying Cleansing Balm 50ml","description":"\u003cp\u003e\u003cstrong\u003e✨(HOUSE OF HUR) Purifying Cleansing Balm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe House of Hur Purifying Cleansing Balm is a luxurious sherbet-to-oil-to-milk cleanser that melts away makeup, sunscreen, and impurities with ease. Infused with wild strawberry extract, cherry fruit extract, and vitamin tree fruit extract, this balm expertly balances oil levels, reduces sebum production, and purifies pores while keeping your skin hydrated. \u003c\/p\u003e\n\u003cp\u003ePerfect for all skin types, its gentle formula, enhanced with finely ground cranberry powder, deeply cleanses without irritation, leaving your skin soft, revitalized, and residue-free. The innovative grinder-type dispenser ensures hygiene and freshness, making it the ultimate all-in-one cleanser for your skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✨Product Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003cbr\u003eHOUSE OF HUR Purifying Cleansing Balm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapacity and Unit Price by Capacity\u003c\/strong\u003e\u003cbr\u003e50 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRotate the grinder packaging to dispense a small amount of the Purifying Cleansing Balm onto dry hands.\u003c\/li\u003e\n\u003cli\u003eMassage the balm onto your dry face in circular motions, allowing it to melt into your skin and dissolve makeup, sunscreen, and impurities.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAll Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaprylic\/Capric Triglyceride, C13-15 Alkane, PEG-20 Glyceryl Triisostearate, Synthetic Wax, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Silica Dimethyl Silylate, Polysorbate 85, Lithospermum Erythrorhizon Root Extract, Punica Granatum Fruit Extract, Ribes Nigrum Fruit Extract, Hippophae Rhamnoides Fruit Extract, Fragaria Vesca Fruit Extract, Malpighia Emarginata Fruit Extract, Euterpe Oleracea Fruit Extract, Terminalia Ferdinandiana Fruit Extract, 1,2-Hexanediol, Vaccinium Macrocarpon Fruit, Trihydroxystearin, Tocopheryl Acetate, Zea Mays Germ Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Water, Butylene Glycol\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecautions for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eConsult a specialist if red spots, swelling, itching, or irritation occur during use or if exposed areas exhibit these symptoms due to direct sunlight after use.\u003c\/li\u003e\n\u003cli\u003eAvoid use on wounded areas.\u003c\/li\u003e\n\u003cli\u003eStorage and handling precautions:\u003cbr\u003ea) Keep out of reach of children.\u003cbr\u003eb) Store away from direct sunlight.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eFunctional Cosmetic Status\u003c\/strong\u003e\u003cbr\u003eNot applicable (sunscreen, whitening, wrinkle improvement functionality exempt as this is a rinse-off product with short contact time)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-cke-saved-src=\"https:\/\/focdn.gcdn.samsungsdscloud.com\/images\/namo\/2026\/01\/19\/ck20260119094439A812801B001.png\" src=\"https:\/\/focdn.gcdn.samsungsdscloud.com\/images\/namo\/2026\/01\/19\/ck20260119094439A812801B001.png\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOUSE OF HUR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare Meets Makeup - A Community Celebrating Natural Beauty\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🏠 \u003cstrong\u003eWhat is the meaning of \"House of Hur\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \"House\" represents the HURFRIENDS community -\u003cbr\u003ea space to welcome, connect with and support all individuals who love skincare and makeup.\u003cbr\u003e\"Hur\" combines our founder's family name and \"Her\", symbolizing femininity.\u003cbr\u003eBy connecting with all HURFRIENDS globally, we are poised to share our unique identity with the world.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e💫 \u003cstrong\u003eBrand Philosophy - Building a Community that Celebrates Individuality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHouse of Hur is dedicated to building a community that celebrates individuality.\u003cbr\u003eBy engaging with our HURFRIENDS in every aspect—from product design to global expansion—\u003cbr\u003ewe create a space where everyone feels valued and empowered.\u003cbr\u003eOur skincare and makeup support self-expression,\u003cbr\u003ehelping individuals embrace their inner beauty with confidence.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e👩💼 \u003cstrong\u003eFounder Sunny Dahye - Mega Influencer with Strong Philosophy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHouse of Hur is co-created by Sunny Dahye, a Korean influencer who was raised in Bali, Indonesia,\u003cbr\u003ewith 2.44 million YouTube subscribers.\u003cbr\u003eShe uses her expertise and experience in the beauty industry in both Korea and Indonesia\u003cbr\u003ewhen developing the brand's products.\u003cbr\u003eWith a strong brand philosophy, she actively participates as a creative director.\u003cbr\u003eAn indie beauty brand like 'the rising sun of Southeast Asia',\u003cbr\u003eemphasizing natural beauty and helping everyone express their unique beauty and personality.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🏆 \u003cstrong\u003eSignature Product Lineup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeightless Sun Fluid\u003c\/strong\u003e\u003cbr\u003eHouse of Hur's bestselling sunscreen with white-cast free and non-sticky formula,\u003cbr\u003eoffering SPF 50+ PA++++ UV protection and deep hydration for healthy and radiant skin.\u003cbr\u003eContains 26% Jeju yuja extract and 19% pure New Zealand honey extract.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMidnight Soothing Cleansing Balm\u003c\/strong\u003e\u003cbr\u003eA hydrating, multi-texture balm designed for sensitive skin,\u003cbr\u003ebeginning with a sherbet-like solid that melts into a silky oil on your skin,\u003cbr\u003edissolving makeup, sunscreen, and impurities gently yet thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther Key Products\u003c\/strong\u003e\u003cbr\u003e• Tropical Dew Sun Cream - Moisturizing and lightweight application\u003cbr\u003e- Brightening Skin Prep Essence Pad - Forms protective moisture barrier with rice extract\u003cbr\u003e- Clearing Skin Prep Essence Pad - Contains AHA, BHA, PHA, and red beet extract\u003cbr\u003e- Moist Ampoule Blusher - Essence-like lightweight formula, watercolor-like pigmentation\u003cbr\u003e- Glowy Ampoule Tint - Water-based formula, natural dewy glow\u003cbr\u003e- Purifying Cleansing Balm - Contains wild strawberry, cherry fruit, and vitamin tree fruit extract\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌿 \u003cstrong\u003eSustainability and Ethical Values\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCommitted to sustainability, we use ethical practices,\u003cbr\u003ecruelty-free development, and eco-friendly ingredients.\u003cbr\u003eProtecting the environment and pursuing ethical consumption,\u003cbr\u003emore than a beauty brand, House of Hur is redefining K-beauty to be accessible for all.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌏 \u003cstrong\u003eGlobal Growth and Strategic Partnership\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEstablished House of Hur Korea as a joint venture with GOODAY Global in 2022.\u003cbr\u003eCombining GOODAY Global's brand development capabilities with House of Hur's Indonesian infrastructure,\u003cbr\u003eaccelerating global market penetration.\u003cbr\u003eThrough advanced country-specific distribution strategies and solid brand storytelling,\u003cbr\u003ecommunicating with diverse customers and expanding unique identity on the global stage.\u003cbr\u003eAll products are 100% made in Korea, ensuring the highest quality and effectiveness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare Meets Makeup, Blending everyday practicality with a touch of femininity - HOUSE OF HUR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" data-cke-saved-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/Contact_Info_251016.png?v=1760583731\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/Contact_Info_251016.png?v=1760583731\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-cke-eol=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"HOUSE OF HUR","offers":[{"title":"Default Title","offer_id":46835453788311,"sku":null,"price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3991\/8231\/files\/HOUSEOFHUR_PurifyingCleansingBalm50ml.jpg?v=1768975940","url":"https:\/\/shop.amuty.ai\/products\/purifying-cleansing-balm-50ml","provider":"AMUTY","version":"1.0","type":"link"}